When Mobile Augmented Reality Comes to Architecture

by Claris Li on January 8, 2010

Have you ever heard about the N Building in Tokyo? It’s a commercial structure near Tachikawa station with huge QR codes on the building’s facade. Developed by the team at Qosmo and Terada Design architecture studio, this innovative augmented reality iPhone app is not for sale in App Store, but is available upon request.


The app not only allows you to obtain the up to date shop information, make reservations, or download coupons by reading the QR codes, but also shows you what’s happening inside the building with people’s Twitter comments appearing in speech bubbles… in real time.

If you can hardly imagine how it looks like, watch the video below.

QR Codes and Twitter geotagging don’t sound high-tech or surprising at all. But when you mix them in a different way, the result looks innovative. I think the N Building project has reached its goal to provide an incentive to visit the space.

Doesn’t it sound more fun if it allows users to have virtual interactions (ex. a hug or handshake) with each other? Or if geotagging allows it to show Twitter comments, why not just displaying shop information by geotagging too? It’s just some personal thoughts.

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